The iconic Jeep Wrangler Willys 41 has made a grand comeback in India for 2026. This special edition is a heartfelt nod to the original 1941 Willys MB—the legendary vehicle that gave birth to the Jeep brand. After the first batch in 2025 vanished from showrooms in just seven days, Jeep decided to give fans another chance to own this piece of history.
What’s New with the Willys 41?
This isn’t just a standard SUV; it is a collector’s edition built on the rugged Rubicon platform. It is designed for those who want serious off-road power blended with a vintage, military-inspired aesthetic.
Top Features of the Relaunched Model:
- Heritage Styling: It features a unique olive-green finish and "1941" decals that pay tribute to its army roots.
- Convenience Tech: It comes standard with motorized side steps that fold out automatically and an integrated digital video recorder (dashcam) to document your off-road trails.
- Modern Cabin: Inside, you get premium Nappa leather seats with red stitching, 12-way power adjustment, and a massive 12.3-inch touchscreen that works wirelessly with your smartphone.
- The Adventure Kit: For an additional Rs. 3.60 lakh, you can opt for an exclusive package that adds a heavy-duty roof carrier, a built-in side ladder, and a Sunrider rooftop for an open-air experience.
Price and Exclusivity
Jeep is keeping this release very tight, offering only 41 units nationwide. The ex-showroom price is set at Rs. 70.31 lakh, which is about Rs. 2 lakh more than the standard Rubicon. Considering the rarity and the extra features, it’s a relatively small jump for a limited-edition vehicle.
Who Are The Key Competitors & Why?
While the Wrangler is a "lifestyle" vehicle with a very specific fan base, it does face competition from other luxury and rugged SUVs in India:
Land Rover Defender: The Defender is the Wrangler’s biggest spiritual rival. While it is more expensive, it offers a similar heritage vibe. However, where the Wrangler feels raw and mechanical, the Defender is more about high-tech air suspension and extreme luxury.
BMW X3 and Audi Q5. At this price point, many buyers look at German luxury SUVs. These are "soft-roaders" meant for city comfort and highway speed. They offer a smoother ride than the Jeep, but would likely get stuck in the mud where the Willys 41 thrives.
Volvo XC60 The Volvo is the choice for those who prioritise safety and understated elegance. It competes for the same budget but targets a completely different personality—someone looking for a quiet, refined commute rather than a rugged adventure.
Why Choose the Willys 41?
This car is about an emotional connection. This car gives the vibe of the original 1941 model. The car is for those who want to rule the roads and also want a deadly combination of safety and toughness.